# Cinch

> Cinch (cinchfunnel.com) builds quiz funnels for indie makers, creators and small
> teams. A short quiz asks a few easy questions, gives the person answering a result
> worth their email — a score, a quote, a plan — and puts an offer in front of them
> while they are still interested. Every funnel is a hosted link, so it works from an
> Instagram or TikTok bio with no website involved, and is built for the in-app
> browsers inside those apps. Unlimited funnels and responses, free forever.

## Core concepts

- **Funnel**: an ordered list of blocks, published at cinchfunnel.com/f/{slug}. Share
  the link (bio, story, DM, QR code) or embed it in your own site. Custom domain on Pro.
- **Block**: one screen, written in a document editor.
  - `/question` — one question, 2–6 scored options.
  - `/logic` — branch on a previous answer.
  - `/loader` — a timed loader that shows the work being done.
  - `/result` — a scored result page with optional metrics and email capture.
  - `/paywall` — a Stripe checkout card (Pro).
- **Score**: option scores sum to a 0–100 diagnostic used on the result block.
- **Theme**: colours, type, corner radius and logo. Funnels look like the customer's
  brand, not like Cinch.

## Plans

- Free — $0/mo. Unlimited funnels and responses, webhooks, Zapier, Google Sheets,
  email and Slack alerts, conditional logic, scoring, loaders, CSV export.
  Carries a small "Made with Cinch" badge.
- Pro — $19/mo or $190/yr. For when a funnel should be entirely yours: removes Cinch
  branding, adds custom domains, Stripe checkout cards on any step, and
  AI-personalised result pages.

## Data

Every response is posted to whatever the owner connects: webhook (JSON), Google
Sheets, Zapier or Make, Supabase, Airtable, Slack, email. Owners can export to CSV
or delete responses at any time.

## Pages

- `/` — what a quiz funnel is, live demo, templates, pricing, FAQ.
- `/templates` — the full template library, filterable by trade. Every template is
  a working funnel you can click through.
- `/signup` — start free (private beta).
- `/docs` — building, publishing and connecting a funnel.
- `/docs/webhooks` — webhook payload, headers, signature verification, retries.
- `/about` — why Cinch exists and what it stands for.
- `/changelog` — what has shipped.
- `/status` — service status and incident history.
- `/contact` — hello@cinchfunnel.com.
- `/privacy`, `/terms` — legal.
- `/llms.txt` — this file.

## Company

Cinch is operated by Avalore Ltd, registered in England and Wales.
Contact: hello@cinchfunnel.com

## Status

Cinch is in beta. Template packs are being built by trade — property, fitness,
SaaS, agencies, e-commerce first.