What has shipped
Cinch is early, so this list is short by design. Everything that goes out lands here, newest first.
Pictures, grids, and one DNS record instead of two
- newAnswers can have pictures. Press the image button on an answer's row and upload one. In a list it sits beside the text; switch the question to a grid and every answer becomes a tile with the picture on top, two across on a phone.
- newOr just the pictures. Tick Show only the pictures and the text disappears from any answer that has one — handy for “which of these looks like your kitchen”. Keep writing the text anyway: it is what a screen reader says and what lands in your results, and an answer without a picture keeps its words so you never get a blank button.
- improvedAnswers can be reordered with the arrows on each row. Arrows rather than dragging, because dragging a row about in a long scrolling editor on a phone is a fight with your own thumb.
- improvedCustom domains need one DNS record, not two. We were also asking for a TXT record “to prove the domain is yours” — but the CNAME already proves that, and Cloudflare checks it as soon as it points here. The TXT record is now tucked away for the one case it helps: moving a domain that is already live somewhere else without a gap. It also used to appear only after your first Check again, and vanish after the second, which did not help anyone trust it.
- fixedThe number keys picked the wrong answer when one was hidden by a condition, because they counted the hidden one. And on a tick-all-that-apply question, pressing a number replaced all your ticks instead of adding one. Both now behave exactly like tapping.
Ember
- newA seventh theme: Ember, dark and warm with an orange accent. There were two dark themes and both were cool — indigo and green — so anything with a bit of heat in it meant picking a light theme or living with purple.
- fixedThe drop-off page had its rows a single pixel apart, so every card's border sat flush against the next one and the whole thing read as one block. They have room to breathe now. It had been like that since the first version, which is a long time to look at a wall.
Tick all that apply
- fixedOur own site analytics were running on customers' funnels. A funnel on your own domain is served by a rewrite, so the address bar says “/” while the page underneath is yours — and our marketing analytics only checked the path, so it counted every one of those as a visit to our homepage, titled with your funnel's name. It now checks the domain first. Nothing about your own visitor counts changes; those were always measured separately.
- fixedA white bar across the bottom of dark funnels opened inside Instagram and TikTok. Those in-app browsers keep the page out of the area behind the home indicator and paint it themselves — in white. Funnels now run edge to edge and paint that strip in their own theme, and the browser chrome takes the funnel's colour on custom domains too, which it never did.
- improvedPhone fields have a proper country picker. People type their number the way they write it — 07700 900123 — and it is stored as +447700900123, which is what a CRM, a webhook and an SMS tool all actually want. A number written down without a country is a number in one of several countries, and until now we were handing that problem on to you.
- improvedResponses show the phone number. If somebody gave an email and a phone but no name, the list showed the email and quietly kept the phone to itself. It shows both now.
- improvedTimes in the responses list read like times. Anything from the last week is “20 minutes ago” or “3 days ago”, older ones are a date, and all of it is in your timezone rather than the server’s — which was UTC, so half the year it was an hour out for anyone in Britain.
- newTemplate categories, taglines and who they are for are editable in admin. They were previously a code change and a deploy, which is a silly way to rename a filter chip.
- newQuestions can take more than one answer. Switch a question block from One answer to Several and the options become tick boxes, with a Continue button instead of the usual jump on first tap. Some questions have always had more than one true answer — “which of these have you tried?” — and until now you had to pick a favourite on the visitor’s behalf.
- newYou choose how the ticks count. The average is the default and keeps a six-option question from outweighing the rest of the funnel. The total is there for when more genuinely is more. The highest is for lists where the strongest item decides — the security template now scores “which of these are in place after hours” that way, so owning up to a paper sign-in sheet alongside proper access control never costs anyone points.
- improvedThe builder writes them too. Ask it for something where ticking several is the honest answer and it will now produce that, rather than quietly forcing a single choice. It sticks to averaging, and the result thresholds are still sized against the score the questions can actually reach.
Slack, Discord, and a panel that builds itself
- newSlack. Make an incoming webhook in Slack, paste the address into your funnel, and every finished response lands in the channel — name, email, score, and the first few answers, with a link to the rest. Three minutes, and nothing has to be approved by anyone.
- newDiscord, which is even quicker. Edit Channel, Integrations, New Webhook, copy the address, paste it in. No app to create at all. If somebody types “@everyone” into a name box it arrives as plain text, because being able to ping an entire server from a quiz answer would be quite the design decision.
- improvedEvery destination now lives in one Where leads go list — email, Slack, Discord, webhook — instead of an email box and a webhook tucked behind a Show more. Each one saves as you click away and tells you straight away if you have pasted the wrong thing, rather than going quiet and never sending anything.
- improvedBehind that, each destination now describes its own settings and the form draws itself. Which is a boring thing to read on a changelog, and the reason Airtable and the rest will turn up faster than they otherwise would have.
Send your best leads somewhere better
- newEach version of your result can now send people somewhere different. Someone who scores well can be handed your booking page while everyone else gets a thank-you, instead of the whole world seeing the same button. It is a link under the version marked “Send these people somewhere else”.
- newYou can choose what happens at the end at all, which frankly should have been there already. Show a message and stop, offer them a button, send them straight to a page, or carry on to a payment block. All four have worked since the beginning and none of them could be reached unless you started from a template.
- improvedWherever you send them, the address can carry their answers — so your booking page can already know who has arrived and what they scored, and they do not have to type their email a second time.
Your funnel can do sums now
- newCalculations. Work something out from the answers — a price, an estimate, a daily calorie target — and drop it straight into the result. A cleaning company can multiply their hourly rate by the number of rooms; a gym can turn three answers into a number of grams of protein. Add them under Calculations, use them in your writing as {{ computed.name }}.
- newFixed figures, which is where the numbers your sums use live. A base price, an hourly rate, or a whole table of them — one value per answer, so a detached house and a flat can multiply by different amounts without you writing an if-statement. Change a price here and every calculation follows.
- newBranching, at last. Only ask a question when it applies. Skip three steps at once when somebody answers a certain way. Hide one answer from people it makes no sense for. It is three dropdowns — the question, how to compare it, the answer — and a link marked “Write it myself” for the rules the dropdowns cannot make.
- newThe little bars under the result are editable. They were in every template and you could not touch them, which was a slightly embarrassing thing to discover. Label, value, and how full the bar draws. The value takes answers and calculations like any other writing, so it can say “£412,000” rather than “quite a lot”.
- improvedYou can now turn the big score off, or rename it. “Programme fit” reads better than “Score” on a fitness quiz, and some funnels are better off not showing a number at all.
- improvedTwo new pages that explain all of the above properly: a reference at /docs/results covering every value, function and formatter, and a walkthrough at /learn that builds a result page up from one sentence to a full quote in seven steps.
- fixedEditing a funnel you had started from a template could quietly wipe its score bands — one keystroke anywhere and the thresholds were gone, so everybody landed on the same result. Fixed, and there are now tests running against all eight templates so it cannot come back.
- fixedA result version with a rule on it used to be shown in the editor as though it were a score threshold, which was a plain lie. Change the number and nothing happened, because the rule was what actually decided. It now shows the rule.
Your own domain, and a quiz that writes itself
- newAI generation. Describe your business in a sentence and get a whole funnel back — questions, options, scoring, the lot. Treat it as a first draft with opinions: rewrite anything you disagree with, which will probably be a few things.
- newCustom domains, on Pro. Point quiz.yourbusiness.co.uk at your funnel, add one CNAME, and we sort the certificate out. Your visitors never see our name anywhere.
- newMarketing pixels, on Pro. Meta, TikTok, Google Analytics, LinkedIn or X — paste the id and we write the code. Your funnel fires a page view when it opens and a conversion event when somebody finishes, so your ads can finally optimise for people who actually complete it rather than people who merely arrived.
- Beta
Private beta opens
- newcinchfunnel.com is live, with a playable demo funnel behind every template.
- newTemplate library covering property, fitness, SaaS, B2B services, agencies and e-commerce.
- newThemes — colours, type and corner radius per funnel, so a funnel looks like your brand rather than like Cinch.
- newWaitlist opened for the builder. Access goes out in small groups.
Before this
Nothing — this is the first entry. Beta users get an email when something notable ships, and breaking changes to webhooks or embeds are always announced here first.
Join the beta to get the updates