Connect Cinch to Slack

Get a message in a Slack channel the moment somebody finishes your funnel, with their name, their score and their first few answers. It takes about three minutes, and nothing has to be approved by anyone.

1. Make a webhook in Slack

A webhook is a web address that turns anything sent to it into a message in one channel. Slack gives you one like this:

1. Go to api.slack.com/apps and press Create New App, then From scratch. Name it whatever you like and pick your workspace.
2. Open Incoming Webhooks in the sidebar and turn it on.
3. Press Add New Webhook to Workspace and choose the channel the leads should land in.
4. Copy the address it gives you. It starts with https://hooks.slack.com/services/.

A private channel is usually the right call. These are people’s contact details.

2. Paste it into your funnel

Open your funnel in Cinch and scroll to Where leads go. Press Slack, paste the address in, and click away from the box. It saves on its own.

If you paste the wrong thing, Cinch tells you straight away rather than going quiet and never sending anything.

3. Answer your own funnel

Publish it if you have not already, then run through it yourself. The message should appear in the channel a second or two after you finish.

Each one shows the name and email if you asked for them, the score, and the first four answers, with a link to the rest.

Keep it to the leads worth interrupting for

A channel that pings on every response gets muted within a week. A muted channel is worse than no channel at all.

The fix is to point Slack at one funnel that already sorts good leads from the rest, rather than at everything you publish. A scored quiz where finishing means something is worth a ping. A one-question form probably is not.

If nothing arrives

• Check the channel. A Slack webhook is tied to the one channel you picked. If you chose the wrong one, make another webhook.
• Only finished responses are sent. Somebody who gives up halfway is still recorded, and still counted in your drop-off figures, but nothing is posted.
• Look at the response in Cinch. Every one shows whether the message was sent, is being retried, or failed, along with whatever Slack said about it. A deleted webhook usually shows up as 404.

Somewhere else instead

Discord works the same way and takes about as long. For anything else, the Zapier route reaches a few thousand other apps.